An ever expanding customer base, both geographic and psychographic, necessitates the Group’s expansion into divergent activity areas. Precise and reliable market feedback is correctly analyzed by the Planning and Development Division before a new project is given the go ahead.
The choice of location, layout and décor of every new outlet is decided by the demographic and psychographic profiles of the customers in that area. This helps the Group to position the stores in line with customer preferences and expectations. Care is taken to make sure that each sector coordinates with and compliments the others, ensuring efficiency and cost-effectiveness.