The Group opened its first supermarket in the early nineties in Abu Dhabi and gradually expanded to cover different parts of Abu Dhabi. With the launch of LuLu Centers, the department store format, the Group began to expand in other Emirates and by the late nineties had firmly established its presence in the regional retail sector.
The year 2000 saw the Group embark on an aggressive expansion plan with the opening of the first LuLu Hypermarket in Dubai. The rest as they say is history. Today the LuLu Hypermarkets, Supermarkets and Department Stores control 32% of the retail market share with 111 stores spread across the GCC, Yemen and Egypt and is regarded as the retail pioneer constantly setting new benchmarks for the industry.
Firmly following the tagline "LuLu, where the world comes to shop", the Group has always tried to be a one stop shop for the multi-ethnic community of the region with an international mix of products as well as staff of different nationalities. The 500,000 plus shoppers who patronize LuLu daily are the true testament to the popularity of the LuLu brand.
Line Investment & Property LLC (LIP), a wholly owned subsidiary is charged with spearheading the Group's foray into the shopping mall and mixed use project segment. In the last 6 years of its operations, LIP has successfully launched several major projects viz., Mushriff Mall, Khalidiyah Mall, Al Wahda Mall, Al Raha Mall, Mazyad Mall and Al Foah Mall. It has also won the management rights of the prestigious Madinat Zayed Shopping Centre and Gold Centre in Abu Dhabi.
Currently this division is working aggressively to launch new projects in Dubai, RAK, Muscat, Doha, Kuwait, Bahrain and Saudi Arabia with 11 malls in various stages of construction. Currently LIP manages a Gross Leasable Area (GLA) of more than 8 Million Sq.Ft and plans to add another 5 Million Sq.Ft of prime retail space in 2012 with new malls in Abu Dhabi, Fujairah, Muscat, Doha, and Kochi in India.