Lulu boosts e-commerce strategy with first online fulfilment centre in the UAE


Lulu boosts e-commerce strategy with first online fulfilment centre in the UAE

Abu Dhabi : Major retailer Lulu Hypermarkets has opened first dedicated fulfilmentcentre in the United Arab Emirates to strengthen its online presence. The new facility which will serve as the exclusive logisticsfulfilmenthub for the Group’s ever-growing e-commerce activity in the country was inaugurated by Abdul Aziz Bawazeer, Executive Director of ZonesCorp, in the presence of Yusuff Ali MA, CMD of Lulu Group, Saifee Rupawala, CEO, Ashraf Ali MA, Executive Director and other senior officials.

The state-of-the-art fulfilment center is located at the ICAD Mussaffa in Abu Dhabi, the online portal for multi-category shopping is expected to deliver world-class shopping experience to customers’, right in the comfort of their homes. This Omni channel approach to shopping will offer multiple retail options to the customers to choose from and optimize Lulu’s distribution network in the country. From everyday grocery, fresh food and dairy products to trending electronics, home furnishings, as well as toys and household products, customers can get everything they need delivered right at their doorstep.

The expansive fleet of specially designed vehicles will be instrumental in reaching these products to your doorstep in a safe and hygienic environment. The vehicles are fitted with three temperature-controlled compartments for frozen, chilled and ambient requirements.

The new logistics centre has a modern infrastructure for more convenient handling of goods. The facility will act as an exclusive fulfilment centre for the entire spectrum of online transactions and will cater to the growing needs of the UAE residents.

On the occasion, Yusuff Ali MA, Chairman of Lulu Group said, “We are entering the new era of eCommerce and glad to open group’s first ever exclusive store for our online operations in the United Arab Emirates which demonstrates Lulu’s continuous innovation and development to serve its customers. It not only marks an important milestone in our growth but sets a benchmark for our future projects. We hope the new facility would boost online sales and significantly expand our economic footprint in the region.”

We are planning an exponential growth in our existing e-commerce operation by adding more vehicles in our current fleet in the UAE and other GCC countries and also working round the clock to keep up with the growing demand of our online customers and make sure all of them get what they need at this crucial time – especially the elderly and those who are more vulnerable,” added Yusuff Ali.

Customers can also shop on the go by visiting or by downloading the Lulu Shopping App to enjoy a more convenient experience. A point to note is that the new E-Commerce and Logistics Centre does not entertain walk-in customers. Credit and debit cards can be used for transactions made through the online channels. Lulu also provides safe and secure payment gateways to enhance security in payments for online transactions.