LuLu has launched “Sharing is Caring”, an annual campaign from leading brands in LuLu stores with the help of Integral Shopper that promises an AED 1 donations to Dubai Cares for every discount coupon redeemed by customers. During the period of Ramadan, customers can avail the instant cash discount coupons, with the initiative running across LuLu stores in the UAE.
The MOU for conducting the campaign in all the outlets of LuLu Hypermarkets across UAE was signed by Mr. Salim M.A – Director, Lulu Group International, Mr. Abdulla Ahamed Al Shehhi – COO, Dubai Cares and Ms. Cecile Lamaure - Sales and Marketing Director, Integral Shopper at the signing Ceremony held at Lulu Group international Regional Office in Dubai.
Abdulla Al Shehhi, Chief Operations Officer at Dubai Cares said “It gives me great pleasure to be associated with Lulu through this campaign that brings to the UAE community a simple yet creative way to give back. Every child has the right to education and a promising future. Together this Ramadan, we are committed to making a difference in the lives of young children and people around the globe and help them look forward to a future full of hope, prosperity, and peace”.
All-time favorite brands such as KitKat, Nestle Cereal, Maggi, Purina, Pert, Persil, Pril, Palette, Rafaello, Good Day, Kinder Bueno, Panzani, Yoplait and Rainbow have joined the Sharing is Caring campaign with attractive offers to support the cause.
Salim M.A, Director LuLu Group International said: “For seven years in a row, LuLu has been running the Sharing is Caring campaign. This is a Campaign through which customers can avail the discount on various products and at the same time taking a part to support Dubai Cares in their noble goal of helping children in need. We are grateful to our partners who have been making this campaign possible, thereby truly reflecting the spirit of giving this Ramadan season. We expect to continue the campaign by participating more brands in the coming years too.
Integral Shopper Sales and Marketing Director, Cecile Lamaure said: “Ramadan is the perfect time for people to share. As a company that creates Intelligent Promo Solutions, Integral Shopper is proud to have developed and run for many years an engaging promotion program called “Sharing is caring” with Lulu Hypermarkets, Dubai Cares and loyal consumer goods brands. Our program “The More you Save, the More we Donate” contributes to shoppers disposable income improvement and to the wellbeing of the ones in need through a collective effort.”
In addition to being well-known for its wide product range and outstanding customer service, LuLu has always been a key promoter of social initiatives, sustainability and environment protection across the globe. Over the years, the region’s top retailer has initiated many projects towards these advocacies and will continue to do so in the future.