29th April, Abu Dhabi, UAE—As the holy month approaches the calendar, LuLu Group has announced its charity initiatives in association with Emirates Red Crescent (ERC), a volunteer humanitarian organisation spearheading developmental projects for underprivileged communities worldwide. LuLu Group handed over AED 1 Million to ERC, which is the third donation given in line with its decade-long support of AED 10 million in total.
LuLu Group Chairman and Managing Director Yusuff Ali M.A. endorsed donation cheque to H.E. Dr. Mohammed Ateeq Al Falahi, ERC Secretary General at Mushrif Mall, Abu Dhabi. In line with LuLu Group’s strategic humanitarian partnership with ERC, Ali said: “We are always keen to be an active partner of ERC in its charitable efforts to improve people’s lives through its developmental and infrastructure projects. We, in LuLu Group, commit to our humanitarian duty on giving immediate response to disasters and crises, as well as extending help to the less fortunate people in developing countries.”
LuLu Hypermarket, the Group’s hypermarket chain, has launched the iftar box donation drive in its stores, where shoppers can either donate AED 10 to the store’s cash counter or buy a thoughtfully-designed package of dates, water, fruits and other treats to give to someone. LuLu Hypermarket’s designated team together with ERC volunteers will be distributing the iftax boxes daily across Abu Dhabi.
Moreover, LuLu Group announced ERC’s charity tree, named Tree of Good Deeds or Shajarat Al Ne’ama, to be present for its fourth year in Mushrif Mall, Abu Dhabi where people can donate once Ramadan begins. Visitors can give either AED 10 or AED 20 and put it in the charity box, then hang the leaf on the tree.
“We are proud to be in partnership with LuLu Group in our international programmes. We deeply appreciate this initiative as it has created great opportunities for meeting social responsibility and performing our role in supporting the national economy,” Al Falahi shared, expressing ERC’s gratitude for LuLu Group’s support on ERC’s humanitarian efforts.
Besides being well-known for its wide product range and outstanding customer service, LuLu has always been a key promoter of social initiatives, sustainability, and environment protection across the globe. Over the years, the region’s top retailer has initiated many projects towards these advocacies and will continue to do so in the future.