With an ever expanding customer base, both geographic and psychographic, the Group’s expansion is into divergent activity areas. Precise and reliable market feedback is correctly analysed by the Planning and Development Division, before a new project is given the go ahead.
The choice of location, layout, and décor of every new store is decided by the demographic and psychographic profiles of the customers in a specific area. This helps the Group to position its stores in line with customer preferences and expectations, a major factor in the success of the Group. Care is taken to ensure that each sector coordinates with and complements the others, thus delivering the perfect fit, as well as efficiency and cost-effectiveness.